Italia: El reto de la modernización

Distribución y consumo nº 7
Diciembre 1992 - Enero 1993

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El sistema de distribución minorista en Italia está muy alejado del de la mayoría de los países europeos. Sus peculiaridades, que se resumen en la fragmentación de la red minorista, con casi un millón de establecimientos, son el efecto de las regulaciones estatales y de las características propias de la economía italiana. Actualmente, también debido a las presiones de cambio que supone el mercado único europeo, los minoristas italianos se enfrentan a una difícil situación.

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